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” - 2 Peyton Manning - 1 Bud - 1 Kris Jenner - 1 Charles Taylor - 1 Bud Light - 1 influencer Dylan Mulvaney - 1 “ - 1
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☆ $7 Million for 30 Seconds? It’s Worth It at the Super Bowl.
  + stars: | 2024-02-06 | by ( Santul Nerkar | ) www.nytimes.com   time to read: 1 min
They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl. For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million. Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up. The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking. “It’s a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.
Persons: Peyton Manning, Bud, Kris Jenner, ”, Charles Taylor Organizations: Super, Villanova School of Business
☆ Bud Brings Back Clydesdales as Early Super Bowl Ad Releases Offer up Nostalgia, Humor, Celebrities
  + stars: | 2024-01-31 | by ( Associated Press | Jan. | At A.M. | ) www.usnews.com   time to read: +3 min
NEW YORK (AP) — Budweiser is bringing back some familiar characters this year in its Super Bowl ad. Some advertisers are releasing ads ahead of Super Bowl 58 in the hope of capitalizing on the buzz that builds as the game approaches. Bud Light also angered supporters of transgender rights who felt it abandoned Mulvaney. “The first Super Bowl spots to be released embrace light humor," said Northwestern University marketing professor Tim Calkins. "This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.”As always, commercials are stuffed — even overstuffed — with celebrities.
Persons: Bud Light, influencer Dylan Mulvaney, “, ”, Ray Taylor, they’ve, hasn't, Lionel Messi, Kate McKinnon, Pete Davidson, Tim Calkins, Vince Vaughan, Tom Brady, Brady miffed, Wayne Gretzky Organizations: Budweiser, Super, advertising's, CBS, Paramount, Nickelodeon, Anheuser, Busch, Villanova School of Business, ” Anheuser, Bud, Kawasaki, Northwestern University Locations: Labrador, America
☆ Super Bowl ad hits feature 'The Flash', Disney as automakers pull back
  + stars: | 2023-02-13 | by ( ) www.reuters.com   time to read: +2 min
Auto ads, usually among the most popular during the Super Bowl, were mostly absent this year in another sign of reduced spending by automakers grappling with a tough economy and shrinking consumer wallets. Data from research firm Edo showed that Warner Bros Discovery's (WBD.O) 45-second "The Flash" trailer with two Batmans - Michael Keaton and Ben Affleck - was 24 times more effective than the median Super Bowl LVII ad. The Super Bowl is one of the most lucrative hours for advertisers hoping to grab the attention of over a 100 million people watching the game. On Sunday, the Kansas City Chiefs secured a dramatic 38-35 win over the Philadelphia Eagles to claim their second Super Bowl victory in four years. The average cost of a 30-second Super Bowl spot this year was about $7 million, an 84% surge from ten years ago, data from Statista showed.
☆ M&Ms Super Bowl commercial: How ads have become weeks-long campaigns
  + stars: | 2023-02-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +7 min
The Super Bowl commercial, billed as the conclusion to weeks-long drama surrounding the status of the “spokescandies,” left some viewers scratching their heads. But if you weren’t paying attention, the final commercial might be a head scratcher -— one risk a brand takes when it uses a weeks-long campaign ahead of its Super Bowl commercial. In a change for the decades-old Super Bowl ad wars, it’s actually become a commonplace strategy to use social media to tease, preview and create buzz ahead of their Super Bowl commercials. Companies spend millions just for a Super Bowl ad slot — reportedly over $7 million for some 30-second spots — before investing into the commercials themselves. Dance contests and bettingDespite the high cost of a Super Bowl commercial, companies are eager to nab a spot.
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